Who We Are

Divinely feminine, ethereal, and created for the imaginative woman—For Love & Lemons was founded in 2010 by lifelong best friends, Laura Hall and Gillian Rose Kern, who aspired to create beautiful dresses and lingerie that would be cherished forever. Adored for their flattering cuts and exquisite attention to detail, each piece inspires the most romantic version of yourself and charms the world around you. Feminine empowerment and self-expression lie at the heart of For Love & Lemons. With a dedication to quality and craftsmanship, we create captivating, one-of-a-kind pieces that elicit an emotional response— igniting a feeling of confidence with every wear. As a small, 100% women-led team composed of creative dreamers—we value craft, innovation, and curiosity in everything we do.