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For Love & Lemons Website Privacy Notice

Updated: December 20th, 2023


For Love & Lemons, LLC (“For Love & Lemons,” “we,” “us,” or “our”) makes ready-to-wear lingerie, knitwear, swimwear, and children’s clothing. We intentionally stitch love into the very fiber and fabric of our otherworldly designs, while focusing on sustainability, innovation, curiosity, and free-thinking fearlessness in everything that we do. Whether you are a customer or website visitor, your privacy is important to us.

Quick Reference

This Notice contains the following sections:

  • Scope
  • Minimum Age Requirement to Use Our Services
  • Personal Information We Collect
  • Sources of Personal Information
  • How We Use Your Personal Information
  • Disclosing Your Personal Information
  • Do Not Sell or Share
  • Transferring Your Personal Information
  • Retaining Your Personal Information
  • Protecting Your Personal Information
  • Your Privacy Choices and Rights
  • Complaints
  • Changes to This Privacy Notice
  • Contact Us


This Privacy Notice (“Notice”) describes how we collect, use, share, and protect your personal information, and the rights and choices you have with respect to your personal information.

“Personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This definition also applies to “sensitive personal information” (SPI), a category of personal information, which includes data such as financial account log-in credentials or health data, which requires elevated protections under the CCPA. Personal information does not include publicly available data, which is information that is lawfully made available from federal, state, or local government records. Personal information does not include data that is anonymous, de-identified, or aggregated (such as summary statistics or metrics).

This Notice applies to interactions with For Love & Lemons, including when you:

  • Visit the For Love & Lemons website ("” or “Site”);
  • Purchase For Love & Lemons products;
  • Purchase For Love & Lemons products in a wholesale or business-to-business transaction;
  • Communicate with us for customer support;
  • Interact with us through other online services, such as For Love & Lemons managed social media accounts; and/or
  • Interact or communicate with us as part of our marketing practices.

This Notice does not apply to personal information collected from job applicants or employees. If you have questions about those practices, please reach out using the information in the “Contact Us” section.

Minimum Age Requirement to Use Our Services

For Love & Lemons does not direct its services to or knowingly collect or disclose the personal information of children under 16. To order products from For Love & Lemons or view our Site, you must be old enough to consent to the processing of your personal information. If we learn a child under 16 has provided us with personal information, For Love & Lemons will take immediate steps to delete such information.

Personal Information We Collect

We collect the following categories and information about you:

  • Personal Identifiers – Full name, home address, phone number, email address, internet protocol address, and account name.
  • Protected Characteristics – Age and gender, to personalize your advertisement experience.
  • Commercial Information – Purchases made from our site, items considered for purchase, consuming histories or tendencies, items added to your wish list, referred customers or the identity of the person who referred you.
  • Internet and Network Activity Information – Unique device identification number, browser minor version, browser user-agent string, device brand, device model, device name, operating system minor version, platform minor version, screen resolution, operating system, browser type, pages viewed, referrer URL, links clicked, emails opened or interacted with, date and time of visit or interaction, number of times you return to the site, search history, and cross-site browsing activity.
  • Geolocation Information – City, latitude (of city), longitude (of city), state, country, zip code.
  • Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information – We may use photos that you share on social media for marketing purposes on our own social channels. We will ask for your permission if we want to use a photo in an ad or email.
  • Professional or Employment-Related Information – Job title, company name.
  • Financial Information – Payment method for transactions.
  • Social Media Information – Social media handle, public account information, photos, and any additional information you make public based on your account settings (e.g., gender, birthday, posts or “likes” you make).

We also collect any other personal information you choose to provide to us, for example, by leaving a comment or interacting with us through a third-party site.

For Love & Lemons does not collect any information considered “sensitive personal information.”

Sources of Personal Information

We collect your personal information through the following sources:

  • Directly from you;
  • From our service providers;
  • From various third parties; and
  • From public sources, such as social media.

How We Use Your Personal Information

We use your personal information for the following purposes:

  • Processing your payment and purchase;
  • Providing our wholesale services;
  • Communicating with you about your account, order, and activities;
  • Responding to your inquiries and requests;
  • Providing customer support;
  • Conducting market research and analytics;
  • Marketing our products to you and personalizing your marketing experience;
  • Sending you important notices or updates;
  • Conducting market research and analytics;
  • Securing and improving our Site;
  • Delivering our products to you;
  • Developing new and improve our existing products and services; and
  • Accounting purposes.

Disclosing Your Personal Information

We disclose your personal information as required by law and as part of our business practices to achieve the purposes described in the “How We Use Your Personal Information” section above. In the last 12 months, we have disclosed personal information as described below:

A. Legal or Business Reasons

We collect and process your personal information only where we have a legal reason or business purpose for doing so under applicable laws. This depends on our relationship with you and how you choose to interact with us. This means we collect and use your personal information only:

  • With your consent;
  • To fulfill our contractual obligations to you;
  • To operate our business, including to improve and develop our services, for fraud prevention purposes, to improve user experience, or for other legitimate interests; and/or
  • As otherwise required by law.

B. Service Providers

We disclose your personal information to service providers that require access to your information to support our business operations. The service providers to which For Love & Lemons discloses your information for a business purpose are:

  • Payment platforms;
  • Email marketing service providers;
  • E-commerce platform;
  • Analytics providers; and
  • Tax services.

These service providers are contractually obligated to use your personal information only as necessary to provide services to For Love & Lemons. For a list of our main service providers with whom we disclose personal information, click here.

C. Third Parties and Other Vendors

For Love & Lemons does not sell your personal information in exchange for money. For Love & Lemons uses certain third parties to provide our services, and disclosing personal information to these third parties in exchange for valuable services may be considered a “sale” according to certain privacy laws. In some circumstances we also “share” personal information for cross-context behavioral advertising and/or targeted advertising. We “sell” or “share” your information to these third parties for the following purposes:

  • To market our products to you,
  • To provide personalized advertising;
  • To optimize your shopping experience;
  • To conduct market research; and
  • To collect analytics.

We sell or share your personal information to the following categories of third parties:

  • Analytics providers;
  • Search engine and web advertising providers;
  • Social media, email, direct mail, and text marketing providers;
  • Website optimization, function, and accessibility software;
  • Customer engagement, review, and rating platforms;
  • Content management system;
  • Gift card and loyalty program managers;
  • Referral and affiliate marketing partners; and
  • Package tracking, shipping protection, and return processing software.

We sell or share the following categories of personal information with those third parties:

  • Personal Identifiers;
  • Protected Characteristics;
  • Commercial Information;
  • Internet and Network Activity Information; and
  • Geolocation Information.

We also disclose personal information for a business purpose to these third parties:

  • Payment Platforms.

We disclose following categories of personal information to facilitate payments to those third parties:

  • Personal Identifiers;
  • Geolocation Information; and
  • Commercial Information.

For a list of our main service providers with whom we share personal information, click here.

D. Legal or Public Authorities

We disclose personal information to legal or public authorities when disclosure is:

  • Reasonably necessary to comply with any applicable law, regulation, subpoena, legal process, or enforceable governmental request;
  • Necessary to enforce this Notice;
  • Necessary to detect, prevent or otherwise address security, fraud, or technical issues;
  • Required to enforce our contractual obligations, including investigation of potential violations; or
  • Necessary to protect against harm to the rights, property, or safety of For Love & Lemons, you, or the public as required or permitted by law.

Where required or permitted by applicable law, For Love & Lemons protects personal information by requesting protective orders or confidentiality agreements, redacting personal information from documents prior to production or disclosure, or other legally permissible means.

Do Not Sell or Share

To tell For Love & Lemons “Do Not Sell or Share My Personal Data,” click on “Cookie Settings” in the footer of our website and toggle off any non-optional cookies. When you tell us not to sell or share your personal information, we will not disclose your personal information for these purposes. For more information on the parties with whom we sell or share information, see our Cookie Notice.

Do Not Track

At this time, we do not respond to web browser “Do-Not-Track” (DNT) signals or other global opt-out mechanisms. To learn more about browser tracking signals and DNT, please visit

Transferring Your Personal Information

If you do not reside in the United States, we may transfer your personal information to the United States and other places that may not be considered to provide the same level of data protection as your home country. To the extent required by law, we take measures to protect the cross-border transfer of your information, including using Data Processing Addendums and Standard Contractual Clauses (SCCs) for transfers.

If you have any questions about the legal bases for processing and transferring your personal information, please reach out using the information in the “Contact Us” section.

Retaining Your Personal Information

For Love & Lemons retains your personal information for as long as needed to fulfill our legal and contractual obligations and the legitimate business purposes outlined in this Notice; to support business operations; to develop services; to resolve disputes; and to enforce our rights. For Love & Lemons will also retain information under a customer’s instructions and as required by law.

The criteria used to determine our retention periods include:

  • Only retaining personal information for as long as needed to fulfill our legitimate business purposes;
  • The minimum necessary retention period prescribed by applicable laws, recommended by industry standards, and stated in contracts and other legal obligations; and
  • Retention of records to fulfill a legal or regulatory obligation or investigation.

Protecting Your Personal Information

For Love & Lemons takes security of data seriously. We are committed to maintaining the confidentiality, integrity, and security of your personal information and take precautions to protect such information. It is our policy to use reasonable and appropriate administrative, technical, and physical safeguards to protect information we have about you from loss, theft, and unauthorized use, access, modification, or destruction. We periodically review our established policies and procedures to ensure that they are appropriate and effective at meeting our commitment to our community, our customers, and ourselves.

Third parties, service providers, other applications, or other websites used to navigate to and from our Site have separate user terms and privacy policies that are independent of this Notice. For Love & Lemons requires third parties and service providers acting on our behalf or with whom we share your personal information to provide appropriate security measures in accordance with industry standards and in compliance with this Notice, their privacy and security obligations, and any other appropriate confidentiality and security measures. However, we are not responsible for the privacy and data security practices of third parties outside of personal information we receive from or transfer to them. We recommend carefully reviewing the user terms and privacy statement of each third-party, service provider, website, and/or application prior to use.

Notwithstanding our security safeguards, it is impossible to guarantee absolute security in all situations. If you have any questions about the security of our Services, please contact us as described in the “Contact Us” section. For your own online security, please do not send any other confidential personal information to us via email or through the contact form on our website.

Your Privacy Choices and Rights

A. Your Privacy Choices

You have certain choices available regarding your personal information. Where appropriate or legally required, we will describe how we use the personal information collected about you so that you can make choices about how For Love & Lemons uses your personal information. Below is a summary of those choices, how to exercise them, and the possible limitations.

  • Opt-out of marketing email communications: You may opt-out of receiving any email marketing communications from us by using the “unsubscribe” link within each email, or by reaching out through the channels in the "Contact Us" section. If you are a customer and you opt out of receiving marketing messages, you will continue to receive transactional communications from us regarding any orders you place.
  • Opt-out of marketing SMS communications: You may opt-out of receiving any SMS marketing communications from us by replying STOP to those messages, or by contacting us directly at
  • Cookie Controls: We use cookies and other tracking technologies to collect information about you when you use our Site, make a purchase, or otherwise interact with us. For information on how we use cookies on our Site, please see our Cookie Notice.
  • Mobile Opt-Out: Your mobile device settings may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means.

To learn more about preference-based advertising, change your preferences or to opt-out of data collection across multiple websites visit:

  • NAI Opt-out
  • DAA Opt-out
  • Google Activity

B. Your Privacy Rights

Depending on where you live, you may have certain choices and rights available when it comes to how we collect and use your personal information. For Love & Lemons believes privacy is a right that should be extended to all – therefore, we will respond to any requests to exercise these rights regardless of where you are based. Below is a summary of those choices and rights and how to exercise them.

  • Access – You have the right to request access and receive information about personal information we collect, how we use your personal information, and how we share it. This includes the right to request proof of our authorization to process personal information by law or by consent.
  • Portability – You have the right to request a copy of your personal information in a structured, machine-readable format. 
  • Correct – You have the right to request correction of your personal information, where it is inaccurate or incomplete. 
  • Delete – You have the right to request that we delete your personal information under certain circumstances. 
  • Opt-out of the Sale or Sharing of Information – You can opt out of certain ways we sell or share your personal information.
  • Object to Processing – You can object to our processing of your personal information under certain circumstances. We will no longer process your personal information unless we can demonstrate an overriding legitimate purpose. 
  • Object to Automatic Decision Making or Profiling – You have the right to object to the use of your personal information for automated decision making or profiling. We do not currently use automatic decision making or profiling, so no further action is required to exercise this right.
  • Limit the Use of Sensitive Personal information – You have the right to limit the use of sensitive personal information collected by us to only uses which are necessary to perform business functions. We do not collect sensitive personal information, so there are no additional steps to take to limit this processing. 
  • Restrict Processing – You have the right to ask us to restrict processing of your personal information: 
  • Where you believe your personal information is inaccurate and while we verify accuracy;
  • Where we want to erase your personal information as the processing is unlawful, but you want us to continue to store it;
  • Where we no longer need your personal information for our processing, but you require us to retain the data for the establishment, exercise, or defense of legal claims; or
  • Where you have objected to us processing your personal information based on our legitimate interests and we are considering your objection.
  • Non-Discrimination – You have the right to not receive discriminatory treatment for exercising any of your rights. We will not treat you differently for exercising the rights described above. 
  • Appeal – If your privacy request is denied, you may be entitled to submit an appeal. Instructions for how to submit your appeal will be included in our response explaining our decision to deny your request.

C. Exercising Your Rights

To exercise the rights above, send an email to our Privacy Lead here. If we are not able to comply with your request, we will include information on how to appeal the decision in our response to your request.

To opt out of the sale or share of your information via cookies, click here.

We will fulfill your request within a reasonable time from receipt. Note that a request is “received” after we have validated your identity (see “Identity Verification” below).

1. Identity Verification To help protect your privacy and maintain security, we take steps to verify your identity before responding to requests. To verify your identity to make the request and confirm that the personal information relates to you, we will ask for certain pieces of information that you have shared with us, such as your name and email.

2. Authorized Agents Depending on where you live, you may have an authorized agent submit an access request on your behalf. If you wish to use an authorized agent, you must provide the party with written permission signed by you. We will deny a request from an authorized agent if the agent cannot provide your signed permission demonstrating that you have authorized them to act on your behalf.

3. Limitations Your rights may be limited in the following situations:

  • Where fulfilling your request would adversely affect other individuals, company trade secrets, or intellectual property;
  • Where there are overriding public interest reasons; or
  • Where we are required by law to retain your personal information.


If you have unresolved concerns, you may also address any grievance directly with the relevant Supervisory Authority:

  • If you live in the European Economic Area, you may find contact information for your Data Protection Authority here.
  • If you live in California, you may contact the California Privacy Protection Agency here.
  • If you live in the US outside of California, you may find contact information for your state Attorney General.

Changes to This Privacy Notice

We periodically review and update this Notice to describe new products, processes, or changes to our practices. You can see when we last updated this Notice by referring to the “Updated” date at the top of this Notice. We encourage you to review the Notice whenever you interact with us to stay informed about our privacy practices and the ways that you can help protect your privacy.

If we make significant changes to this Notice, we will notify you through a prominent notice on our Site or via email address you have provided. If you do not agree with the privacy practices disclosed in the Notice, we recommend you stop using our Site.

Contact Us

To submit questions about this Notice, or to update or request changes to your personal information, please email us or write to us at:

For Love & Lemons Attn: Privacy Lead 3117 Beverly Blvd. Los Angeles, CA 90057, USA