About the Collaboration

Creating lingerie is a huge passion of ours, but we have only been able to do so in a limited capacity. Creating a line for Victoria’s Secret not only allows us to develop a (larger) dream assortment, but we have access to many more resources, allowing us to extend our design capabilities, and to add a cherry on top, improve the price point. We are very excited about this collection, and can’t wait to show you what we have been working so hard on.

It was important for us to work with all women we’ve had on board since day one. We had Zoey Grossman @zoeygrossman shoot the entire campaign and Ashley Glorioso @pursenboots, our Fashion Director and longtime friend of the brand, style and consult on everything from design to the photoshoot idea. Zexi Qi @xixikiwii shot all of the “Making of” content.

Because we’re a woman-owned, women-led brand, we really wanted to celebrate female friendships and femininity as a source of empowerment. We wanted to show friendship in action - fun times and just women generally enjoying the presence of each other’s company.

We wanted our models to have a specific type of energy about them. Supportive, friendly, positive, confident. We’re incredibly lucky to have found such an incredible group of women that really embodied this energy and made this campaign come to life. 

We are happy to say that our lingerie will be available at a more favorable price point, without jeopardizing the quality. Creating a line for Victoria’s Secret has allowed us more resources to better our price point, which was our ultimate goal for this collection.

The quality will absolutely remain the same. We are incredibly meticulous about our design process and design details. Victoria’s Secret has been instrumental in making sure nothing was compromised during this entire process. All of the #FLLforVS pieces are made in our own ethical factory. Read more about our factory here!

The selection is available on forloveandlemons.com, victoriassecret.com, and select VS stores in the US and UK.

See the complete store list here:

CALIFORNIA

6 Beverly Center

462 South Coast Plaza

1275 Third St Promenade

FLORIDA

239 Aventura

66 Dadeland Mall

1126 Lincoln Road

GEORGIA

102 Lenox Square

HAWAII

1460 Ala Moana Center

ILLINOIS

11 Woodfield

600 North Michigan Avenue

405 Oakbrook

MICHIGAN

707 Somerset Collection

NEW JERSEY

35 Garden State Plaza

NEW YORK

1775 Fifth Ave/Mid-Town

1350 34th Street Herald Square

774 Broadway Soho

OHIO

1300 Easton Town Center

TEXAS

109 Houston Galleria

149 Northpark

12 Dallas Galleria

UK – LONDON

1538 New Bond Street

SINGAPORE

2919 Mandarin Gallery

DUBAI

2990 Dubai Mall

Size run is XXS-XL

Yes. We have just started adding extended sizing to our RTW line and are working towards this goal for the lingerie as well in the near future.