It’s here — the collaboration you’ve been waiting for! Introducing For Love & Lemons for Victoria's Secret #exclusive collection. From custom trims and prints to meticulously sourced fabrics every piece in the collection was carefully thought out and intentionally constructed. This is not just a collection - it’s a love letter from Los Angeles to you. #FLLforVS



Meet our Campaign Muses: 

Our #EXCLUSIVE collection with Victoria's Secret has launched! We'd like to introduce you to some of the incredible women we worked with on the campaign. Meet our muses @lovegrace_e, @solangevandoorn, @haileyclauson, @winnieharlow and @devonleecarlson
Video shot by @xixikiwii

Meet our Muses

Take a look behind the scenes of our #FLLforVS campaign video shot by @zoeygrossman

Making Of

Meet For Love & Lemons Founders, Laura Hall and Gillian Rose Kern. For Love & Lemons began as a little lemonade stand in a small country town in Wyoming back in 1996. Cups of lemonade have since given way to vibrant dresses and intricately detailed lingerie, but the strong bonds of  friendship has remained the same and informed everything they do, including the For Love & Lemons for Victoria's Secret campaign video. #FLLforVS

Meet the Founders

About the Collaboration

Creating lingerie is a huge passion of ours, but we have only been able to do so in a limited capacity. Creating a line for Victoria’s Secret not only allows us to develop a (larger) dream assortment, but we have access to many more resources, allowing us to extend our design capabilities, and to add a cherry on top, improve the price point. We are very excited about this collection, and can’t wait to show you what we have been working so hard on.

It was important for us to work with all women we’ve had on board since day one. We had Zoey Grossman @zoeygrossman shoot the entire campaign and Ashley Glorioso @pursenboots, our Fashion Director and longtime friend of the brand, style and consult on everything from design to the photoshoot idea. Zexi Qi @xixikiwii shot all of the “Making of” content.

Because we’re a woman-owned, women-led brand, we really wanted to celebrate female friendships and femininity as a source of empowerment. We wanted to show friendship in action - fun times and just women generally enjoying the presence of each other’s company.

We wanted our models to have a specific type of energy about them. Supportive, friendly, positive, confident. We’re incredibly lucky to have found such an incredible group of women that really embodied this energy and made this campaign come to life. 

We are happy to say that our lingerie will be available at a more favorable price point, without jeopardizing the quality. Creating a line for Victoria’s Secret has allowed us more resources to better our price point, which was our ultimate goal for this collection.

The quality will absolutely remain the same. We are incredibly meticulous about our design process and design details. Victoria’s Secret has been instrumental in making sure nothing was compromised during this entire process. All of the #FLLforVS pieces are made in our own ethical factory. Read more about our factory here!

The selection is available on,, and select VS stores in the US and UK.

See the complete store list here:

Easton Town Center COLUMBUS, OH

Polaris Fashion Place COLUMBUS, OH

Northpark DALLAS, TX

Dallas Galleria DALLAS,  TX

Fifth Ave/Mid-Town NY, NY

New Bond Street Mayfair, LDN

The Parks At Arlington DALLAS, TX

Ala Moana Center HONOLULU, HI

34Th Street Herald Square NY, NY

Broadway Soho NY, NY

N Michigan Avenue CHICAGO, IL

Aventura MIAMI, FL

Dadeland Mall MIAMI, FL

Lincoln Road MIAMI BEACH, FL

Lenox Square ATLANTA,GA

Garden State Plaza YONKERS, NJ

Woodfield CHICAGO, IL

Somerset Collection TROY, MI

Houston Galleria HOUSTON,TX

South Coast Plaza COSTA MESA, CA

Beverly Center LOS ANGELES, CA

Third Street Promenade LOS ANGELES, CA

Oakbrook CHICAGO, IL

Size run is XXS-XL

View our .

Yes. We have just started adding extended sizing to our RTW line and are working towards this goal for the lingerie as well in the near future.