Stars that sparkle like diamonds, breathless dancing - glittering, glamorous Los Angeles nights were the inspiration for the new, limited edition #FLLforVS Holiday Collection. To make the romantic lace detailing and feminine embroidery pop, we added dramatic colorways and sheer mesh with faceted crystal studs. We’ll always stay true to our feminine roots, but we love to add a touch of electricity now and again.
Xo,
Meet our Campaign Muses:
Ophelie Guillermand
Favorite piece in the FLLforVS Holiday Collection?
The Jackpot Set. I just love the straps, the way it’s positioned on your body, the way it makes you feel and look - it’s fire. (Coming soon...)
Creating lingerie is a huge passion of ours, but we have only been able to do so in a limited capacity. Creating a line for Victoria’s Secret not only allows us to develop a (larger) dream assortment, but we have access to many more resources, allowing us to extend our design capabilities, and to add a cherry on top, improve the price point. We are very excited about this collection, and can’t wait to show you what we have been working so hard on.
It was important for us to work with all women we’ve had on board since day one. We had Zoey Grossman @zoeygrossman shoot the entire campaign and Ashley Glorioso @pursenboots, our Fashion Director and longtime friend of the brand, style and consult on everything from design to the photoshoot idea. Zexi Qi @xixikiwii shot all of the “Making of” content.
Because we’re a woman-owned, women-led brand, we really wanted to celebrate female friendships and femininity as a source of empowerment. We wanted to show friendship in action - fun times and just women generally enjoying the presence of each other’s company.
We wanted our models to have a specific type of energy about them. Supportive, friendly, positive, confident. We’re incredibly lucky to have found such an incredible group of women that really embodied this energy and made this campaign come to life.
We are happy to say that our lingerie will be available at a more favorable price point, without jeopardizing the quality. Creating a line for Victoria’s Secret has allowed us more resources to better our price point, which was our ultimate goal for this collection.
The quality will absolutely remain the same. We are incredibly meticulous about our design process and design details. Victoria’s Secret has been instrumental in making sure nothing was compromised during this entire process. All of the #FLLforVS pieces are made in our own ethical factory. Read more about our factory here!
The selection is available on forloveandlemons.com, victoriassecret.com, and select VS stores in the US and UK.
See the complete store list here:
CALIFORNIA
6 Beverly Center
462 South Coast Plaza
1275 Third St Promenade
FLORIDA
239 Aventura
66 Dadeland Mall
1126 Lincoln Road
GEORGIA
102 Lenox Square
HAWAII
1460 Ala Moana Center
ILLINOIS
11 Woodfield
600 North Michigan Avenue
405 Oakbrook
MICHIGAN
707 Somerset Collection
NEW JERSEY
35 Garden State Plaza
NEW YORK
1775 Fifth Ave/Mid-Town
1350 34th Street Herald Square
774 Broadway Soho
OHIO
1300 Easton Town Center
TEXAS
109 Houston Galleria
149 Northpark
12 Dallas Galleria
UK – LONDON
1538 New Bond Street
SINGAPORE
2919 Mandarin Gallery
DUBAI
2990 Dubai Mall
Size run is XXS-XL
View our .
Yes. We have just started adding extended sizing to our RTW line and are working towards this goal for the lingerie as well in the near future.
