When we started a tiny lemonade stand in the small country town of Jackson Hole, Wyoming, we began a lifelong friendship that culminated into the brand you know and love today. The Spring ’20 collection is a snapshot of who we are and where we came from. It's the story of the heart and soul of For Love & Lemons.

Home Sweet Home

This collection was inspired by and intentionally designed to be shot in Jackson. Our family and friends were involved in the shoot, so it really was a full circle project.

- Laura Hall

Home is Where the Heart is

Every time I come here I feel really zen - I feel like I’m in surroundings that inspire me. There’s just so much life and nature, so whenever I feel a road block in designing, I just come home.

- Gillian Kern

First Look At Spring 2020 RTW

It all started in Wyoming....

Launching 2.4.20

Shop New Arrivals