Romantic lace, vibrant colorways, and intricate embroidery inspired by our favorite flora all come together to create the feeling of a Los Angeles spring suspended in time. The #FLLforVS Spring Collection is meant to spark that carefree, sun-kissed feeling; a little bit of California sunshine from us to you.

 

Xo,

//cdn.shopify.com/s/files/1/0271/4967/files/unnamed-1_954128e4-8386-450a-ae91-fe3fba10eb04_1500x.png?v=1578443990

With Love,

Artist: @dnazty

Download and send this to your favorite person.

//cdn.shopify.com/s/files/1/0271/4967/files/Pt2-VDay-illustration_copy_1500x.jpg?v=1581532917

With Love,

Artist: @sophiesturdevant

Download and send this to your favorite person. 

//cdn.shopify.com/s/files/1/0271/4967/files/Pt2-VDay-illustration_1500x.png?v=1581355229

Shop #FLLforVS Valentine's Day

Meet Our Muse:

Georga May Jagger

We chose Georgia for the Spring campaign because we wanted someone who embodied that sweet and sunny feel with a bit of edge to her. Like Los Angeles, she's paradise and rock n' roll all rolled up into one.

//cdn.shopify.com/s/files/1/0271/4967/files/SP20-VS-Launch-Mailer4-full_d1cfa4d7-494a-4a24-be08-a94ff1cb56ee_1500x.jpg?v=1579830996

Hello, Sunshine

A Love Story by #FLLforVS

Download These

iPhone Wallpaper Download: Spring #FLLforVS Edition

 
We snapped some photos from our latest shoot and thought we'd share. 

Save directly to your phone or computer and switch it in Settings. 

//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-5_1200x.jpg?v=1578689538
//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-2_1200x.jpg?v=1578689548
//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-1_1200x.jpg?v=1578689568
//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-4_1200x.jpg?v=1578689584
//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-6_1200x.jpg?v=1578689600
//cdn.shopify.com/s/files/1/0271/4967/files/Story_2_Panel_2_-_Wallpapers-3_1200x.jpg?v=1578689615

About the Collaboration

Creating lingerie is a huge passion of ours, but we have only been able to do so in a limited capacity. Creating a line for Victoria’s Secret not only allows us to develop a (larger) dream assortment, but we have access to many more resources, allowing us to extend our design capabilities, and to add a cherry on top, improve the price point. We are very excited about this collection, and can’t wait to show you what we have been working so hard on.

We are happy to say that our lingerie will be available at a more favorable price point, without jeopardizing the quality. Creating a line for Victoria’s Secret has allowed us more resources to better our price point, which was our ultimate goal for this collection.

The quality will absolutely remain the same. We are incredibly meticulous about our design process and design details. Victoria’s Secret has been instrumental in making sure nothing was compromised during this entire process. All of the #FLLforVS pieces are made in our own ethical factory. Read more about our factory here!

The selection is available on forloveandlemons.com, victoriassecret.com, and select VS stores in the US and UK.

See the complete store list here.

Size run is XXS-XL.

View our .

Yes. We have just started adding extended sizing to our RTW line and are working towards this goal for the lingerie as well in the near future.